About Us

Imagine. Transform. Grow.

This is Innovia

Innovia is a specialized management consultancy that understands how to grow creative companies.

Our consultants understand that businesses built around studios, labs and newsrooms are different than other companies. We know creative processes and cultures, and the markets our clients compete in. Every engagement is built around the unique characteristics of the creative people we’re working with.

Since 2004, Innovia has been bringing ideas, analysis and implementation to each stage of corporate growth – from start-up to maturity to renewal – and we have accompanied some clients on every step of their entrepreneurial journey.


We’ve assembled a unique team of consultants who stand at the intersection of business and creativity.

Rowley Mossop, Principal

Rowley leads Innovia by providing clients with the insight and strategy they need to make transformation happen. He founded Innovia in 2004 after his career as an editorial leader with The National at CBC TV News during the transformation from traditional broadcast journalism to the online media landscape of today. Rowley’s background in the disciplines of business, media, design, and architecture informs Innovia’s unique approach to the challenges and potential of creative businesses.

Rowley is a Rotman MBA, holds a diploma from the Ontario College of Art and Design, and has a B.E.S. (Architecture) from the University of Waterloo.

Basima Roshan, Senior Consultant

Basima leads Innovia’s change and transformation practice. She joined Innovia after leading complex internal projects for a Fortune-500 company that delivered enhanced capabilities and increased effectiveness and profit. Basima guides Innovia’s clients through the changes in structure, processes, and people they need to meet business and market challenges.

Basima is a Queen’s MBA, holds a Bachelors of Commerce (Finance), and is a Chartered Public Accountant (CPA).

Camille Tonolete-Lee, Consultant

Camille specializes in the management of finances and operations. She identifies opportunities for Innovia’s clients to be more efficient and profitable. Her experience includes process and system design, management, and control to stabilize and grow companies in the energy, electronics engineering, and financial sectors.

Camille has a Bachelor’s of Commerce (Finance) from Ryerson University, is CFA® charter-holder, and is a Chartered Professional Accountant (CPA).

Genevieve Easton, Consultant

Genevieve specializes in financial and risk management, operational design, and strategic planning. Expertise in financial analysis helps her identify barriers to success and pinpoint opportunities to transform. Genevieve’s interdisciplinary background includes being an auditor and controller for firms with projects in Canada, the United Kingdom, and Ghana, and experience in construction-related industries.

Genevieve holds a Master of Arts (Modern Languages) from Oxford University and is a Chartered Professional Accountant (CPA, CA).

Russell Pollard, Consultant

Russell specializes in developing integrated marketing processes and tools that help Innovia’s clients drive revenue growth and compete. His experience includes creating and executing marketing and business development strategies in the private and public sectors.

Russell is a Sobey MBA and holds a Bachelor’s in Interdisciplinary Leadership Studies from the University of New Brunswick.

Minh Toan, Assistant Consultant

Minh conducts qualitative research and supports the Innovia team with facilitation, communications and project coordination. Minh’s professional experience includes experience in the academic, public, and private sectors, including a UK-based architectural practice.

Minh has a Master’s from the London School of Economics in research and design and a B.E.S. in urban planning from the University of Waterloo.

Let’s build your creative business.