Leaders of architecture and design practices are responsible for setting strategy to ensure growth and to sustain a thriving business. This seminar examines business strategy specifically as it relates to design firms. Attendees will gain an understanding of how design services practices are different to other kinds of firms, and what this means for setting resilient and effective business strategies. Strategic thinking, positioning, visioning, conducting a SWOT analysis and creating a Strategic Plan will be covered. We will also discuss the importance of monitoring performance and conducting both internal and external benchmarking to gauge success. Attendees will leave the seminar equipped with the key tools for setting, implementing and monitoring effective strategies for their own practices.